Coming up with ad copy can take hours. Imagine cutting that into only 15 minutes, that’d be amazing, wouldn’t it? Here’s how I do it:
1. Use Active Language/Verbs
People that see ads on Facebook, Google, or wherever you’re advertising – are more likely to do what you’re asking when you use verbs in your ad copy.
Words such as – Get, take, click, download, read, learn, watch. Words that tell the reader what to do, words that make them do something.
So in the future, instead of saying “Our furniture is amazing. We’re at this address”… Write this: “Get [verb] competitive prices on comfy sofas [feel good emotion]. Test them out today! Come visit us at… *address*”
Sounds more appealing to you, right?
That leads to my second tip…
2. It’s About What The Customer Wants to hear… Not What You Want to Say
If you own a restaurant, it’s likely you want to say something like this: “We’ve won multiple awards for our 100% beef burgers. They really are the best in the world!”
That’s a nice achievement, but here’s the issue: THE CUSTOMER DOESN’T CARE.
The only thing that your customer cares about is your service/product. They don’t want to hear you bragging about how you’re better than the 15 million other restaurants in the world.
That being said, put yourself in the position of that customer – and write what you would want to read!
Yes, customers would want to go to the best restaurants – but in the example, the benefit for them visiting is not mentioned.Always lead with the benefit.
Always lead with the benefit. Ex: Saying how healthy the food is.
3. Keep It Simple
Too many people over think what they write. Yes, you want your ad copy to be smart – but you don’t want it to be complicated.
Whenever or whyever you’re posting – keep it simple.
Try to keep it short as well. Limit your words to 1/2 syllables. Ex: Instead of “residential property”, say “homes/land”. Same meaning, just a shorter way to say it.
The only time this might be different is with a target audience who might respond better to longer and more technical words – such as when selling to a company. They want to know what they’re getting, in more detail than a person visiting a restaurant.
When reading, people’s eyes get tired. Make it easier for them to read by keeping your ad copy short and simple – and they’re more likely to read it all and so do what you’re asking them to do.
4. Use Questions to Call Out Your Market
People like to think that you’re directly speaking to them. For this reason, it is really important that you use questions to call out to them.
For example: “Are you a vegetarian?”
This is a question that will speak to your audience directly. When scrolling through their social media, seeing this question target them directly will make the ad copy stand out – and they will be more likely to read it.
5. Use Proven Formulas For Writing Copy
There are hundreds of proven formulas for writing copy, here are three of the most common. You’ll probably recognise them.
PAS: Problem Agitate Solution
Good example: “Your leaky sink[problem] is draining your wallet. [have identified the problem and made it worse since they’re losing money] We’ll fix this, call us now. [solution and CTA]”
AIDA: Attention Interest Desire Action
“Got dirty laundry? [calling out the audience with a question.] We’ll clean it for you. [Interested in what you have to say] Enjoy free coffee and Wi-Fi [you will get something free. Desire.] while you wait. Visit us now *link* [call to action]”.
BAB: Before After Bridge
The most common on this list, and the one I wrote at the top of this page: Coming up with ad copy can take hours. Imagine cutting that into only 15 minutes, that’d be amazing, wouldn’t it? Here’s how I do it: *link*
Here’s how you write the Before After Bridge formula:
BEFORE: Here’s your world
AFTER: Imagine what it’d be like having your problem solved
BRIDGE: Here’s how to get there.
6. Be Relevant
Think back to the most memorable ad that you’ve ever seen.
Here’s some information on this Oreo ad:
During the 2013 super bowl, you might remember the power outage in the Mercedes-Benz Superdome in New Orleans.
The clever marketers at Oreo quickly tweeted the above image with the caption “Power out? No problem.”
This tweet went viral and was probably considered one of the best ever advertisements.
Why? Because it’s clever and relevant.
The marketers took advantage of the situation and used the hype of the event to cause worldwide virality.
The lesson learned from this is to be relevant.
Keep up to date with the news, and use it to your advantage. People will love you for it.
So, there it is. 6 of the most powerful habits to succeed at copy-writing
If you’re trying to improve your ad copy, use these tips – and you will not fail.
Need help with this? Comment below and I’ll help you out!
Enjoyed this article? Don’t be selfish – share with your friends below, and rate this article at the top of this page!
Get Notified When I Upload a New Blog/Vlog! http://eepurl.com/cZaOfT
YouTube: https://www.youtube.com/channel/UCUeYieY8vKCFEcFEkstayXg — Videos coming soon! Don’t miss out!
Google Plus: https://plus.google.com/116777983432642062629