I uploaded a picture 2 hours ago on my Instagram account, and the outcome was insane.
2,000 likes in 2 hours!
Bare in mind, this is an account that I started a little over a week ago.
The most likes I got before was around 1,200. 2,000 is the new record.
If you haven’t yet read my two previous articles about Instagram, you should really go check those out:
The above articles give you some of the steps I took to go viral with my Instagram account, but there is something more important than going viral…
Setting up your Instagram account correctly.
Setting your account up might sound simple, but setting up your account for success takes some thinking.
The Set Up
Creation of Account
Setting up your account is incredibly simple. Either download the Instagram app on your phone or go the Instagram website.
Click “create a new account”.
Enter your name, your desired username, and password.
If Instagram says your username is invalid but there’s no page with that name – it’s likely that an account with that name was recently blocked. After a few weeks, it should become available for you to use. Usernames can be changed.
Once your account is created and confirmed by email, you need to set up your profile.
Here’s my current bio:
🔹 18 Years Old
– 🔹 Entrepreneur
🔹 Internet Marketer
– 🔹 Digital Marketing Strategist at my Digital Marketing Agency
| Want to get more Facebook likes?👇🏼|
I don’t know why, but people love using (and seeing) bullet-points and emojis. Use the bio section to highlight either the information about your brand, or the benefits for following your Instagram account.
People will see that I’m an 18-year-old entrepreneur, which will attract a younger audience who wants to get into business. People will see my bio, then see that I post motivational and valuable content – and they will be more interested to follow. They know they will get value by following my Instagram account.
This is the only space for clickable links on Instagram.
You can have the website url in your captions, but they aren’t clickable. The website section is the only place for clickable links – so use it well.
My website field changes whenever I upload a new article. This is to keep people engaged and happy with the new content.
In business, branding is extremely important. If you have a logo, keep your display pictures as your logo (like I did). If you’re a person, use the same display picture on every different social media network. This will make it easier for people to find your accounts.
That’s the easy part out of the way, now you need to set up your account for success. Below are the 8 “laws” of Instagram success.
The 8 Laws of Success
Whenever I create a new Instagram account, I have certain guidelines/steps that I stick to. Sticking to these laws will ensure that your account makes a good first impression on Instagram. Here they are:
Track Health on Social Blade
Social Blade is a free website tool that will allow you to track the progress of your account. The app will show how many followers you get daily, how long it’s estimated to take until you reach certain “follower milestones”, and loads of other important information about your account. Click here to check it out!
Keep Your Following Low and Only to Your Niche
This is imperative to make your account seem more authoritative. As of today, August 19th, 2017 – I have 182 followers and I’m following only 24 accounts. Not only am I not following many people, but the people that I do follow are the most followed in my niche.You want your account to tell Instagram “I’m only interested in the highest quality” – and then it will put you in that category.
You want your account to tell Instagram “I’m only interested in the highest quality” – and then it will put you in that category.
If you are interested in the higher quality accounts, Instagram will assume you are also a higher quality account.
You may hear good things about it – but please, please. please… don’t use the follow-unfollow method. It really doesn’t work long term.
Keep your following count low and specific to your niche. This is how your account will have instant authority.
Connect to Facebook to See Analytics
It really confuses me how some people still don’t utilise this feature.
If you don’t know how to make your Instagram a business profile, I will be explaining below. But here’s why you need it.
A business Instagram account allows you to access analytics on your followers. For example, I can see that 71% of my followers are men of the 25-34 age range.
The analytics also show you important stats such as how many link clicks you get, email clicks, impressions count, and profile views.
To set up your business account, you must already have a Facebook page created. If you don’t know how to setup your Facebook business page, I will be uploading a tutorial like this one for Facebook pages tomorrow.
Once your business account is set up – go to your Instagram settings. Scroll down and you will see an option that says “Switch to a business account”. Mine currently says “switch back to personal account” because I am utilising the business account features already.
How Often to Post?
Posting on Instagram depends mainly on what you’re sharing. The general rule is if you’re selling something – don’t repeatedly share. Do something like this – value, value, value, value, value, pitch.
If you always pitch, people will lose interest and unfollow you. Understand that you have to bring free value to someone before you can sell to them. Pitch every 4th/5th post. Give plenty of value between these.
There is no perfect amount of posts you should upload daily – but you should keep it at 2/3. Occasionally you can upload more, but you don’t want to annoy your followers with loads of your posts.
Don’t post more than 5/6 daily.
Post around the clock.
This is something I don’t see people doing much, but it’s something you should take into consideration. If you want more people to see your images, you have to reach people in all different time zones.
I know that the majority of my followers are located in the US, so I upload according to my followers.
For my English followers (second most popular), I upload at 10:30 am UK time.
For my American followers, I upload at 1:30 am/pm UK time – which is 8 am/pm EST.
Be smart, and use the analytics to your advantage. Instagram is telling you the best times for you to personally upload.
Take their advice, and your likes will skyrocket.
I’m sorry, but the majority of the internet doesn’t care what you had for breakfast or which drink you drank this morning.
If you want to go viral, you need viral content.
To get inspiration, type a hashtag – such as “London” into the explore tab, and Instagram will show you the trending pictures. These pictures are the most engaged for that hashtag. The popular pictures will give you some idea of what content to post.
There are three main ways that I decide which pictures I will post.
To find which pictures people are engaging on the most, I will type something like “luxury” into the explore section – pick one of the top pictures. If it’s trending for multiple hashtags, it’s a safe bet that it will do well for you.
The second method is searching the best accounts in a certain niche and using their most engaging pictures.
It’s likely if the picture did well for them, it will do well for you as well.
Try to remember this rhyme: Never have a caption without a call to action.
I wrote a little about CTA’s already in the recent copy-writing article. If you haven’t yet seen it, check it out here.
Call to actions are when you ask the reader to do something. Like how I just said “Check it out here” – that’s me inviting you to see other content (because I think it will be valuable to you.
Tag a friend who should see this
What would you caption this?
What do you rate this car out of 10?
Rate 1 to 100 and tag a friend
What do you think of this?
Omg, I can’t believe this happened. What do you think about this?
Thoughts on this watch?
Would you do this?
Tag the friend that you’d bring here.
Here’s the perfect caption formula:
Line 1: CTA, Caption, or filler.
2: CTA, Caption, or filler.
3: Follow at username. Couple arrows towards username.
Here’s the breakdown of the caption on my recent viral picture:
Imagine living here and having to travel by seaplane. That’d be amazing😍😍
Tag a someone who should see this!👇🏼
Follow @reecemoss_ for more!👈🏼👈🏼 #reecemoss
Line 1: Caption.
2: Filler (space).
4: CTA – follow for more.
Make your own personal hashtag like mine, and encourage people to tag to it.
This formula will get you the likes and comments you want.
To end the rules, hashtags are what makes you go get seen.
For a brand new account, if you have no followers and you’re not using hashtags – there’s no possible way for your post to be found.
Include relevant hashtags. You can use a maximum of 30, but I recommend using 28-29 because Instagram is known for blocking you from the hashtags if you spam it.
That being said, don’t use the same hashtags for every single post… change it up a little.
So, there it is. The methods I use to create and grow a professional Instagram account.
Need help with this? Comment below and I’ll help you out!
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