I recently found that too many people are not familiar with online sales funnels. In this post, I will tell you what sales funnel are, why you should use them for your online business, and how to create your own.
What is a Sales Funnel?
There are three main levels of a sales funnel:
Attract – To gain leads for your funnel. For this, you may use the “lead generation” campaign on Facebook Ads – which opens a form for the audience to complete. When you get the leads, it’s up for you to “convert” the audience from a lead into a customer.
Convert – As said, the “convert” level is about converting leads into customers. Someone who was originally scrolling through their Facebook now is receiving your emails – because they submitted their information on the signup form. From here, you would try to “close” the lead.
Close – The final level of a regular sales funnel is “close”. By this time, you will only have the most qualified leads. You can see that the funnel starts big (more leads) and gets smaller (less, but more qualified leads). It is at this point where the person is about to become a customer.
Simply put, a sales funnel is the journey the person takes from becoming a lead to a customer.
In the beginning, at the top level – the visitors might not even want to purchase from you. At this level, they don’t know who you are or what you do. But if they feel interested to learn more, they might submit their contact details for more information.
In the middle phase, you are informing the potential customers more about you – and showing them how they could benefit from your products/services. At this point, those that are interested may become a customer. But those who aren’t will drop off. They are sometimes called “dead leads” because they won’t buy from you – no matter what you say.
In larger companies or for higher priced products, the funnel used may be a lot more complicated than the one showed above. But for most businesses, this three-stage sales funnel is a good starting point.
Why Use a Sales Funnel?
Sales funnels are a great way for converting sales into customers. Some businesses would prefer to think of the journey of lead-to-sale as a cycle, but a funnel works the same way.
A sales funnel will stand as a method of transporting your leads from your advertising to finally purchasing your product/service.
The sales funnel will also make sure that you focus on all stages of the funnel, and not just one stage.
For example, most businesses either focus more on getting the lead or closing the sale – but because of this, they aren’t focusing as much on the conversion level. In actual fact, this is the most important – because it is at this stage that you will either make or break the sale.
How to Create Your Own Sales Funnel
For beginners, focus on the template of the sales funnel that I showed at the top of this page.
As already explained, the first stage of this sales funnel is about attracting the lead. If you own an online Shopify store, not only should you check this out, but you should also be using email lists – and social media.
You should be using email lists for two reasons:
One, Contacting past customers, and two, contacting potential customers to make them a repeat customer.
In the “convert” stage, described below, you will use the email list to contact potential customers with offers and deals that might make them want to come back to your store.
You should be using social media mainly to advertise to new customers, and also to convert your followers into customers.
These two are the two main ways that I recommend drawing traffic to your signup forms (the start of the funnel).
If you don’t yet know how to create a Facebook ad, click here for a step-by-step guide.
The conversion level is helping the lead become a customer.
This includes establishing trust and a relationship with your audience and losing the “dead” leads – the people who aren’t actually interested in your products/services.
For this, I recommend you post interesting and helpful content on your social media/blog.
If you are selling medical services, you should share tips on your social media – and articles about how to treat medical conditions on your blog.
Just keep your information relevant and helpful – and a relationship will build.
Once you create your email list, you will also be able to use that as a platform of contacting your audience.
In the previous step, the aim was to collect the audience’s email addresses. In the middle step, you want to contact those people and start sending your website news and deals/offers.
If you aren’t using email lists, as soon as the delivery is made – you will no longer have access to the customer. However, if you do – you will be able to contact them regularly with offers and website news to increase the likeliness of a purchase.
At this stage, there is a level of relationship/trust between you and your audience.
This is where you might offer a free trial, or you might potentially even try to make the sale from here.
So, there it is. The expert fundamentals you need to create a sales funnel.
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